Trash Me

Trash Me is an online video series with activist Rob Greenfield. For 30 days in NYC, he had to wear all of his trash to show the individual impact we each have on the environment. The answer — 4.5 pounds of trash per day. It’s a reminder that little changes can add up to make a big impact.

Rob Greenfield is an adventurer, activist, humanitarian, and dude making a difference dedicated to leading the way to a more sustainable and just world.

 

Client

Rob Greenfield

Our Role

Directing

Producing

Cinematography

Trash Me was Rob's first ultra-viral video series, bringing in more than 22 million views, and serving as a building block for his zero-waste video series. The video campaign was also covered extensively in the news, resulting in over one billion media impressions. Today, Rob’s following has grown to more than half a million on Facebook.