ImillaSkate: The Cholita Skaters of Bolivia

ImillaSkate: The Cholita Skaters of Bolivia is a 15-minute documentary film set in the mountains of Bolivia, showcasing a collective of Indigenous women challenging gender stereotypes through skateboarding. Their dream is to build a skate park and community center to teach the next generation about perseverance and self-esteem.

“Working with Optimist has been nothing short of exceptional. They brought efficiency, creativity, and heart to the project, and delivered measurable results in one of the most successful women led campaigns in Vans’ history. They’re not like the big agencies—they’re the kind of caring collaborators you can trust with stories that matter.” – Global Brand Director, Vans

Stream the full film on NOWNESS.